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Home Retail and Marketing

Video Showcases Hurricane Response

October 18, 2017
Reading Time: 1 min read

By ABA Banking Journal

At ABA’s Annual Convention, the American Bankers Association unveiled a new video spotlighting how bankers pitched in and responded to the wave of devastating hurricanes that hit Texas, Florida, and Puerto Rico this fall.

In Texas, the six-minute video spotlights the efforts of one community Bank in Rockport, where Hurricane Harvey made landfall. It also showcases a commercial lender working as a first responder in the Houston area, bank support for small business recovery and food relief, and even a Pennsylvania bank whose employees personally delivered a truckload of supplies.

Meanwhile, in Florida, the video shows how a community bank helped business customers flooded by Hurricane Irma run payroll over the bank’s systems, how a regional bank deployed a mobile branch to open right away and how a community bank provided much-needed supplies to a local nonprofit.

ABA continues to urge bankers to join the association and its employees in supporting the ongoing recovery from hurricanes Harvey, Irma, and Maria.

This article originally appeared in the ABA Banking Journal.

Tags: Crisis responseVideo
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