The real-world application of video in financial marketing
Banks find new ways to incorporate video-based marketing strategies to drive business growth, brand differentiation and customer satisfaction.
Tag: Video
The value of video to social media
‘It allows banks that aren’t big names with massive budgets to lean into what makes them different.’
Time to TikTok?
The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are ...
Brand Slam Award winner: First Horizon video campaign builds brand awareness
Client success stories ‘present a compelling narrative that not only showcases our dedication but also highlights the positive impact we ...
Brand Slam Awards: Synovus focuses on strong video storytelling to drive new vision
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are ...
Why video is an especially potent tactic for bank marketers
Video content consistently has higher engagement rates than still images.
Getting your bank started with video marketing
Yes, banks really can make their own videos and incorporate them into routine postings on whatever platforms they already use.
Podcast: Have the Cores Stepped Up to the Challenge?
During the CoreConnection session at ABA's Conference for Community Bankers, core provider CEOs sounded notes that will sound familiar to ...
A (Video) Visit from St. Nicholas
Local banks share their video tools to bring some virtual Christmas cheer to families.
Holidays, Hardware Stores and Bank Marketing
An ad created by a locally owned hardware store in Wales turned into a viral sensation. Watch the ad and ...
