Time to TikTok?
The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are using TikTok and platforms like it for education.
The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are using TikTok and platforms like it for education.
Learning to stay on message and focus on the brand.
While social media fraud is a problem for all ages, younger people are particularly susceptible,…
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.
Educating consumers about financial literacy is rarely a one-time action. It requires regular and continuous engagement.
Nine in 10 banks (89%) believe social media is important to their banks and 88% are very or somewhat active on their social media accounts, according to a new ABA survey,
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may just be their secret weapon.
In an age of digital customer interactions and shifting employee loyalties, recruiting employees starts with…