The most recent algorithm announcement introduces a heavier emphasis on providing a great user experience.
Focusing on what matters most is the best way to show you can deliver quantifiable returns.
Continual self-assessment can be a key tool to identifying areas to improve.
An increase in lawsuits and other factors mean a larger focus on accessibility of bank digital assets.
Changes we have seen in the past year have inspired new possibilities and marketers can turn those into actions.
The importance of ensuring your site’s navigation supports the most efficient and intuitive user experience.
The new version is not an upgrade, but an entirely new analytics platform.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.