Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
A group of Republican senators yesterday wrote to Attorney General William Barr seeking an update on the Justice Department’s efforts to clarify compliance obligations for businesses with respect to website accessibility under Americans with Disabilities Act.
With .bank URLs, banks are reclaiming their email channels from the fear of phishing as a trusted space to communicate internally and with their customers.