Time to TikTok?
The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are ...
Tag: Social media
Social posting tips to expedite your time to market
Learning to stay on message and focus on the brand.
Social and synthetic media are spawning new fraud, feds warn
While social media fraud is a problem for all ages, younger people are particularly susceptible, reflecting their outsized use of ...
Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
What are bank marketers investing in for 2024?
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results ...
Six ways to combat financial illiteracy
Educating consumers about financial literacy is rarely a one-time action. It requires regular and continuous engagement.
ABA report: Most banks report active social media engagement
Nine in 10 banks (89%) believe social media is important to their banks and 88% are very or somewhat active ...
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It's all about creating content that feels authentic to the platform and speaks to the needs of those who engage ...
Do loose tweets sink (balance) sheets?
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may ...
Three ways to use social media to recruit and retain talent
In an age of digital customer interactions and shifting employee loyalties, recruiting employees starts with demonstrating technological competency and support. ...
