What are bank marketers investing in for 2024?
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results ...
Tag: Social media
Six ways to combat financial illiteracy
Educating consumers about financial literacy is rarely a one-time action. It requires regular and continuous engagement.
ABA report: Most banks report active social media engagement
Nine in 10 banks (89%) believe social media is important to their banks and 88% are very or somewhat active ...
Brand Slam Awards: Dedham Savings’ social media campaign aims at younger customers
‘It's all about creating content that feels authentic to the platform and speaks to the needs of those who engage ...
Do loose tweets sink (balance) sheets?
What banks can learn from new research about social media-fueled bank runs — and why what banks do best may ...
Three ways to use social media to recruit and retain talent
In an age of digital customer interactions and shifting employee loyalties, recruiting employees starts with demonstrating technological competency and support. ...
Bank lobby digital signage that does double duty
Digital signage is a tool the entire bank can use, for not only customer information but employee-specific messaging too.
The value to loan officers of social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
How social selling can build trust in the financial advisor-client relationship
Trust hinges on authentic relationships. Today’s investors want to work with real people who connect with them on a human ...
