When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Marketers and compliance teams need to work together to ensure success.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
Now more than ever, it’s time for financial CEOs to stop shying away from social and start inspiring digitally connected futures for their companies.
With proper documentation, solid process and a clear set of best practices, legal review can look less like a hurdle to cross and more like a valuable means to improving content you’re creating for your bank
In times of crisis, take proactive steps to observe, listen and advise to ensure your institution develops a positive, lasting reputation as a business bank.
Compliance professionals are uniquely positioned to educate older Americans about the growing number of scams surrounding the pandemic.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.