Why video is an especially potent tactic for bank marketers
Video content consistently has higher engagement rates than still images.
Tag: Social media
Driving strong mobile banking engagement
From acquiring to converting to retaining, the key is a targeted strategy
Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to ...
Using the right metrics to make the most of social selling at your bank
Strategically executing a smart social selling strategy is essential to converting more customers.
Three strategies to improve banks’ digital marketing compliance processes
As financial institutions continue to adopt digital marketing strategies, they are running into more compliance challenges.
College athletes starring in bank marketing: NIL rule changes mean new opportunities
Banks are looking to leverage the growing name, image and likeness universe.
Brand Slam Awards 2022: Evolve Bank & Trust’s social media campaign
“Technology and innovation are who we are, and we are fortunate to have successful women in key roles who are ...
Three tips to personalizing wealth management marketing
A successful strategy for banks is one that prioritizes personalization and relationship-building via social media.
What does omnichannel marketing look like for banks?
By using technology to their advantage, banks can target a multitude of audiences, allowing for greater reach and more conversions.
The value of competitor social media analysis
You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
