As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
Browsing: Social media
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.
Based in Searcy, Arkansas, First Security has flourished by doubling down on its Arkansas roots and catering to the in-state market.
The risks are real, but trepidation about digital compliance and etiquette shouldn’t keep banks on the sidelines. Social media can present limitless moments for connection and engagement with a brand.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
The 2019 State of Social Media in Banking report provides a detailed status on where banks stand—what’s changed in recent years and what banks wish they could do better on social media.
Banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.
Read more in the ABA Survey of Bank Compliance Officers, and learn more about social…