Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.
All industries—particularly banking—must soberly and urgently evaluate the way they will adapt.
At a recent meeting in Bristol, Va., several banking industry leaders offered their thoughts on a wide range of issues facing the banking sector, from attracting millennials to bank consolidation.
Meet a third-generation family-owned community bank that has brought young, ethnic minority bankers onto its executive team.
Fifty percent of first-time person-to-person payments users are aged 45 or older, according to survey data released today by Early Warning Services.
For Valentine’s Day, the ABA Banking Journal Podcast digs into trends on U.S. marriage and fertility rates and how they might affect financial institutions.
At banks of all sizes, student-staffed branches turn students into ambassadors for healthy financial choices.
About 20 percent of the decline in young adult homeownership rates — accounting for roughly 400,000 non-homeowners — can be attributed to rising student loan debts, according to new research published yesterday by the Federal Reserve.
Move over, millennials. The next rising generation is here.