As an early-career CPA, Carissa Rodeheaver began her community banking career as a trust administrator nearly three decades ago. Now, she’s at the same bank, as chairman, president and CEO of Oakland, Maryland-based First United Bank and Trust.
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Bank customers now use mobile apps more than any other method to manage their bank accounts, according to a new ABA/Morning Consult survey.
The fourth season of the ABA Banking Journal Podcast kicks off with Minnesota community bank CEO Andy Schornack.
Younger generations are also more diverse than their predecessors, with the share of white Americans falling below 50 percent in the post-Gen Z generation.
Nearly every bank says it wants to attract more millennial customers. Yet many bankers are going about it the old way—by making assumptions and generalizations about what this audience wants and needs.
As one of the country’s generation of young bank CEOs, and one whose professional background is in risk management and regulatory compliance, Clayton Legear shares his unique outlook in the latest episode of the ABA Banking Journal Podcast.
Consumers are less satisfied with their wealth management mobile apps than they are with retail banking or credit card apps, but when wealth firms provide an outstanding mobile experience, clients are more likely to sign up for additional products and services, according to a J.D. Power study released today.
The long-anticipated transfer of wealth to Gen-Xers and millennials has begun. How can banks position themselves to succeed with these clients? Insights from a recent ABA survey offer some clues.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.