The art of courting wealthy millennials
When it comes to their private banks, millennials are not happy.
Browsing: Millennials
Podcast: Persistent Inflation, Full Employment Driving Rate Hike Expectations
Inflation surprises and labor market tightening necessitate an appropriate response from the Federal Reserve, says Ellen Zentner on the latest episode of the ABA Banking Journal Podcast.
Targeting Generational Profiles for Effective Bank Fraud Prevention
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
The Millennial Wealth Management Key: The Value of Relationships
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
Podcast: How One Community Bank Opens Opportunities for Career Growth
As an early-career CPA, Carissa Rodeheaver began her community banking career as a trust administrator nearly three decades ago. Now, she’s at the same bank, as chairman, president and CEO of Oakland, Maryland-based First United Bank and Trust.
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Morning Consult Survey: Bank Customers Use Mobile Most to Manage Accounts
Bank customers now use mobile apps more than any other method to manage their bank accounts, according to a new ABA/Morning Consult survey.
Podcast: Giving Emerging Community Bank Talent ‘Opportunities to Shine’
The fourth season of the ABA Banking Journal Podcast kicks off with Minnesota community bank CEO Andy Schornack.
ABA Data Bank: Millennials and Younger Now Comprise More than Half of U.S. Population
Younger generations are also more diverse than their predecessors, with the share of white Americans falling below 50 percent in the post-Gen Z generation.
Are You Heeding the Millennial SOS?
Nearly every bank says it wants to attract more millennial customers. Yet many bankers are going about it the old way—by making assumptions and generalizations about what this audience wants and needs.