Millennial financial woes can inspire better bank products and marketing
Many millennials may not know bankers can help. And too many do not know how to ask.
Browsing: Millennials
Podcast: Building banker skills with cross-generational learning
As a bank leader, Alicia Wade notes that we’re at a unique moment that won’t recur for many years: having four generations, from Baby Boomers to Gen Z, working alongside each other.
FTC data: Younger consumers more likely to report fraud
Consumers under 60 years old most often said scams originated from posts on social media.
Poll finds gap in direct deposit use among millennials
A majority of the nation’s younger millennials are paid by direct deposit but there is a stark contrast between W2 employees and gig workers, according to a recent survey by payment solutions provider Nacha.
Customer success managers: Keys to millennial business owner loyalty
Business owners have complicated financial needs. There is no one better suited to help small business customers successfully use bank products than bankers.
Digital strategies to show boomers they matter
Keeping boomers as a key focus for customer engagement efforts should be a no brainer. What does that entail for banks?
Banking for Z next generation
Banks gain trust when they deliver financial data directly into the hands of consumers.
The art of courting wealthy millennials
When it comes to their private banks, millennials are not happy.
Podcast: Persistent Inflation, Full Employment Driving Rate Hike Expectations
Inflation surprises and labor market tightening necessitate an appropriate response from the Federal Reserve, says Ellen Zentner on the latest episode of the ABA Banking Journal Podcast.
Targeting Generational Profiles for Effective Bank Fraud Prevention
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.