Business owners have complicated financial needs. There is no one better suited to help small business customers successfully use bank products than bankers.
Keeping boomers as a key focus for customer engagement efforts should be a no brainer. What does that entail for banks?
Banks gain trust when they deliver financial data directly into the hands of consumers.
When it comes to their private banks, millennials are not happy.
Inflation surprises and labor market tightening necessitate an appropriate response from the Federal Reserve, says Ellen Zentner on the latest episode of the ABA Banking Journal Podcast.
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
As an early-career CPA, Carissa Rodeheaver began her community banking career as a trust administrator nearly three decades ago. Now, she’s at the same bank, as chairman, president and CEO of Oakland, Maryland-based First United Bank and Trust.
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Bank customers now use mobile apps more than any other method to manage their bank accounts, according to a new ABA/Morning Consult survey.