Nearly every bank says it wants to attract more millennial customers. Yet many bankers are going about it the old way—by making assumptions and generalizations about what this audience wants and needs.
As one of the country’s generation of young bank CEOs, and one whose professional background is in risk management and regulatory compliance, Clayton Legear shares his unique outlook in the latest episode of the ABA Banking Journal Podcast.
Consumers are less satisfied with their wealth management mobile apps than they are with retail banking or credit card apps, but when wealth firms provide an outstanding mobile experience, clients are more likely to sign up for additional products and services, according to a J.D. Power study released today.
The long-anticipated transfer of wealth to Gen-Xers and millennials has begun. How can banks position themselves to succeed with these clients? Insights from a recent ABA survey offer some clues.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.
A Consumer Protection Data Spotlight released today by the Federal Trade Commission found that consumers in their 20s and 30s are 25% more likely to report losing money to fraud than consumers 40 and older.
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.
Risk management and compliance considerations along the path of banking innovation.
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.