Customer success managers: Keys to millennial business owner loyalty
Business owners have complicated financial needs. There is no one better suited to help small business customers successfully use bank products than bankers.
Browsing: Millennials
Digital strategies to show boomers they matter
Keeping boomers as a key focus for customer engagement efforts should be a no brainer. What does that entail for banks?
Banking for Z next generation
Banks gain trust when they deliver financial data directly into the hands of consumers.
The art of courting wealthy millennials
When it comes to their private banks, millennials are not happy.
Podcast: Persistent Inflation, Full Employment Driving Rate Hike Expectations
Inflation surprises and labor market tightening necessitate an appropriate response from the Federal Reserve, says Ellen Zentner on the latest episode of the ABA Banking Journal Podcast.
Targeting Generational Profiles for Effective Bank Fraud Prevention
Fraudsters are leveraging many financial institutions’ own generation-targeted marketing schemes and product offerings to target widely different groups of consumers.
The Millennial Wealth Management Key: The Value of Relationships
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
Podcast: How One Community Bank Opens Opportunities for Career Growth
As an early-career CPA, Carissa Rodeheaver began her community banking career as a trust administrator nearly three decades ago. Now, she’s at the same bank, as chairman, president and CEO of Oakland, Maryland-based First United Bank and Trust.
A Digital Transformation of Consumer Segmentation
Tailor financial products and strategies to build engagement and serve the evolving needs of boomers and millennials
Morning Consult Survey: Bank Customers Use Mobile Most to Manage Accounts
Bank customers now use mobile apps more than any other method to manage their bank accounts, according to a new ABA/Morning Consult survey.