To help banks better synthesize and employ data, ABA has endorsed the ExecuTrax data analytics tool and OnTrax professional services for financial institutions provided by Marquis. ExecuTrax helps banks pull together their many disparate data systems into one centralized database where it can be analyzed and used for targeted marketing and communications events. OnTrax — an optional service also endorsed by ABA — provides consulting and additional support.
“In today’s competitive marketplace, banks need innovative solutions that can provide the insights necessary to attract new customers, drive engagement with existing clients and improve the overall customer experience,” said Brad Scovill, CEO of Citizens & Northern Bank and member of ABA’s Endorsed Solutions Banker Advisory Council. “By integrating data from across the enterprise, Marquis’ offerings provide banks with the information required to enhance relationship management efforts and create value for our customers.”
Marquis was awarded the endorsement after a thorough review and was selected for the overall feature and functionality of its solution, its reputation within the leader and references from existing bank clients.