For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
Browsing: Data strategy
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.
The right training can position marketers as the universal adapter for banking, bridging the divide between art and science.
From Vermont to California, states are creating a patchwork of data privacy requirements. Complying with them need not be equally piecemeal.
According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, “big data” is in fact very, very big. Yet even the smallest banks are now duty-bound to find ways to harness data. It’s a matter of survival. But in this ever-expanding universe of data, where does one even start?