Unleashing the power of customer data
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
Browsing: Data strategy
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
The Missing Link: What Your Online Loan and Deposit Application Provider Is Not Telling You
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Integrated Risk Management for Real-Time Assessment of Operational Risks
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
ABA Launches New Data and Analytics School
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.
The Rising Role of Marketing in Banking
The right training can position marketers as the universal adapter for banking, bridging the divide between art and science.
Keeping on Top of Changes in U.S. Privacy Laws
From Vermont to California, states are creating a patchwork of data privacy requirements. Complying with them need not be equally piecemeal.
Small Banks, Big Data and the Personal Touch
According to one estimate, by 2020 there will be 40 times more bytes of data than there are stars in the universe. To be clear, “big data” is in fact very, very big. Yet even the smallest banks are now duty-bound to find ways to harness data. It’s a matter of survival. But in this ever-expanding universe of data, where does one even start?
Looking Ahead: Essential Themes for 2019
By Siya Vansia
Questions for a Data Scientist
Podcast Interview with Adam Smith