Using data to prove marketing effectiveness
The path forward for banks is not about collecting more data but utilizing what is available to its highest potential.
Tag: Data strategy
How are bank marketers using data?
Improving data capability offers marketers a meaningful opportunity to strengthen credibility and demonstrate value within their institutions.
Critical success factors in creating a data strategy
Banks’ data maturity continues to accelerate, but marketers still face structural barriers in accessing and activating data.
The keys to data-driven decision-making in bank marketing
The essential ingredients are organized customer data and harnessing that data to produce smarter marketing programs.
ABA offers list of fixes for Section 1033 rule
ABA shared a long list of recommendations for re-proposing the CFPB’s personal financial data rule, saying the rule finalized in ...
ABA invests in AI-powered data integration platform
ABA announced a new investment in PortX, an AI-powered data integration platform built for community banks that addresses the growing ...
Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Survey: Most banks anticipate growth in 2025
The survey by accounting firm Wipfli found that 97% of bank executives expected growth in the next 12 months, with ...
Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
