Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
Tag: Data strategy
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Panning for data gold in small- and medium-size business transactions
The story behind the data may not always be obvious at first, but the trends over time can start to ...
Precision direct response marketing: An efficient way to grow core deposits
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in ...
Supercharging digital marketing
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
A secure digital process transformation to bank on
Security leaders need proven methodologies to secure safe flow of unstructured data, closest to where the data is accessed by ...
Data’s crucial role in advancing risk functions for financial services
Modern data management is essential to risk initiatives of 2023 and beyond.
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