Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
The survey by accounting firm Wipfli found that 97% of bank executives expected growth in the next 12 months, with ...
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
A well-constructed plan that is shared across the entire organization is a necessary starting point.
The story behind the data may not always be obvious at first, but the trends over time can start to ...
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in ...
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
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