
Supercharging digital marketing
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain seamless, end-to-end value creation.
Security leaders need proven methodologies to secure safe flow of unstructured data, closest to where the data is accessed by users or applications.
Modern data management is essential to risk initiatives of 2023 and beyond.
As any marketer quickly learns, housing the data is just the first piece of the puzzle.
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
The good news is providers of all sizes are beginning to allow analytics tracking from within their applications.
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.