Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Tag: Data strategy
Survey: Most banks anticipate growth in 2025
The survey by accounting firm Wipfli found that 97% of bank executives expected growth in the next 12 months, with ...
Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
Panning for data gold in small- and medium-size business transactions
The story behind the data may not always be obvious at first, but the trends over time can start to ...
Precision direct response marketing: An efficient way to grow core deposits
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in ...
Supercharging digital marketing
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
