When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Browsing: Customer communications
The ongoing digital shift in banking will provide more opportunities to unlock better customer experiences.
Your communications in times of crisis—what you say and how you say it—are just as important as being able to deliver the message.
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.
Consumers are increasingly worried about how the COVID-19 pandemic will affect their finances. Here’s what they want to hear about from their banks.
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
Read and listen to learn about three lines of M&A marketing strategies you need to be aware of—whether you work for one of the banks in the transaction or a competitive bank in the same market.
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.