When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Browsing: Customer communications
For Bank Marketers, the Value of Keeping it Simple
Clients like easy and clear choices, so lead with benefit and value.
Six Tips to Transforming Your Digital Touchpoints into Valuable Marketing Assets
Adopting a strategic approach with your servicing communications can build more resilient customer relationships.
Four Ways to Ease the Pain of Regulated Customer Communications
Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.
Four Social Media Strategies for Bank Loan Officers During COVID-19
When loan officers use social media to educate, clear up confusion and offer guidance, they can be a source for good in difficult times while also building trust and closing more deals.
Engage Differently: Marketing Digital Tools in a Time of Crisis
The ongoing digital shift in banking will provide more opportunities to unlock better customer experiences.
Communication Best Practices: Preparing for the Unexpected
Your communications in times of crisis—what you say and how you say it—are just as important as being able to deliver the message.
Creating Effective Customer Communications in Times of Uncertainty
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.
ABA Data Bank: What Consumers Want to Hear about from Their Banks
Consumers are increasingly worried about how the COVID-19 pandemic will affect their finances. Here’s what they want to hear about from their banks.
20/20 Foresight for M&A Communications Planning
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.