Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
Browsing: Customer communications
Read and listen to learn about three lines of M&A marketing strategies you need to be aware of—whether you work for one of the banks in the transaction or a competitive bank in the same market.
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Brief sketches of the five generations that banks are most likely work with right now, along with what each are likely to expect of their communications from your organization.
How you handle a regulatory mailing can reveal quite a lot about your organization. Consider these thoughts when you’re facing your next compliance communications challenge.
given the fierce competition to attract and retain bank customers, what do you do to differentiate yourself? Positioning yourself as a customer advocate is one important way. You can say you have your customers’ best interests at heart, but what can you do to put teeth into that claim?
Today banks have the capacity to recreate the lifetime relationships that used to be the norm in banking. And if they want customers to stick around—even when they get offered a slightly better interest rate somewhere else—most banks need to put a heavier focus on communications. They must continually demonstrate to customers that they have offerings to meet their present and future financial needs, no matter what life stage they’re in.
Today’s hyper-connected consumers are using mobile technology to communicate in one way or the other all day long. So they expect the financial institutions they do business with to communicate with them on a personalized, relevant and contextual basis, just like their favorite brands do.
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.