Your communications in times of crisis—what you say and how you say it—are just as important as being able to deliver the message.
With the proper organization of your team’s content creation efforts, you can make it easier for everybody involved in the long and winding creative process to stay informed and efficient.
Help your bankers start a blog, vlog or a podcast. Show them how to how to use these tools and others to engage as experts in their field and community.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners and losers in a post-COVID economy.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
With proper documentation, solid process and a clear set of best practices, legal review can look less like a hurdle to cross and more like a valuable means to improving content you’re creating for your bank
Committing to smart, emerging digital content channels means you’ll be right there ready with your marketing as consumer habits change.
During the COVID-19 pandemic, it is even more critical that banks pay careful attention to precise and emotionally calibrated customer communications.