Marketing Money Podcast: The great eight of conversion
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
Tag: Content
Marketing Money Podcast: The hateful eight of connection marketing
Finding ways to effectively engage customers means avoiding messaging that is not only too broad but too targeted.
Marketing Money Podcast: Great Eight of Connection Marketing
Knowing who your audience is and how to connect with it will make your work more successful.
Marketing Money Podcast: Avoiding the Eight Great Content Pitfalls
Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding ...
How to Hyper-Segment Your Customer Communications without Losing Control
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Marketing Money Podcast: The Imperative of Quality Video and Audio
Top-notch production value never goes out of style.
Marketing Money Podcast: When is Too Early to Start Budget Planning?
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is ...
Beyond the Bots: Supporting Your Front-line Teams with Interactive Communications
Customers and the teams servicing them must have the ability to respond quickly with the right information.
How to Align With Your Compliance Team on Social Media Strategy
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.
When Should Bank Marketers Text Clients? (Hint: Not Often)
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
