Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Top-notch production value never goes out of style.
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is so important.
Customers and the teams servicing them must have the ability to respond quickly with the right information.
Facilitating greater collaboration between compliance and marketing teams does not have to be an arduous process.
Use text when it can be one-to-one and provide relevant, personal information. Otherwise, just say no.
Structuring content and audience strategy to work together while nurturing your community of followers will help marketers meet the new challenges they face.
Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.
Your communications in times of crisis—what you say and how you say it—are just as important as being able to deliver the message.