For a More Effective COVID-19 Response, Let Your Brand be Your Guide
Embrace this powerful opportunity to prove once and for all that your bank is everything you say it is.
Browsing: Brand ambassadors
Playing the Long Game
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Internal Branding: Banking’s Secret Weapon
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Five Social Media Moves Banks Can Make in the COVID-19 Crisis
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
3 Ways a Bank Can Create Culture Ambassadors
A “culture ambassador” is essentially a company cheerleader—someone who’s always engaged and enthusiastic about building, maintaining, and sharing an excellent culture within a workplace. Banks need culture ambassadors to show both potential customers and potential employees what separates them from the competition.
Social Media Governance and Control
Findings from ABA Research
A Banker’s Story: Fidelity Frenzy
By Tammy O’Shea
Giving Back: How Ally Got It Right
By Kate Young
Meet the Brand Ambassadors!
By Walt Albro