They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
Browsing: Bank marketing
Every time your bank works with another organization is an opportunity to help each other get better.
Privacy issues matter more than ever, especially in light of European and U.S. regulations regarding how consumer information can be aggregated, shared and used to market products and services.
Now is the time to fully embrace and engage not just the online account opening process but smart digital marketing to support it.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
A recent lawsuit against Facebook was just the latest wrinkle in the challenge of digital marketing compliance, an area that poses challenges to bankers because of its rapid change, its relative newness and a variety of regulatory implications—challenges that are usually outweighed by the benefits of digital marketing.
Link your marketing programs to actual business results. Partner with your finance team to measure the results. You’ll be amazed how the budget process will transform from a stressful exercise in justifying what you already have into a more fact-based process where you are demonstrating how much money you need to help the lines of business achieve their top priorities.