The American Banker Association recently led a group of trade groups in expressing support for the Federal Communication Commission’s proposal to require mobile wireless providers to block text messages that are that are from invalid, unallocated or unused numbers, or those on a Do-Not-Originate list.
even banks were recognized for imaginative marketing by being named recipients of this year’s American Bankers Association Brand Slam Awards during the 2022 Bank Marketing Conference in Denver today.
Digital marketers that provide targeted advertising for financial firms are subject to the Consumer Financial Services Protection Act and its prohibition on unfair, deceptive or abusive practices. Therefore, these marketers risk potential legal action if they run afoul of the act, according to an interpretive rule issued today by the Consumer Financial Protection Bureau.
Financial firms that invest in marketing technology, or martech, enjoy deeper customer engagement, more leads and conversions, and higher revenue, according to a survey of marketing executives at financial services firms and high-tech enterprises commissioned by consulting firm Capgemini.
They can be great for building loyalty and creating deep ties with your customers … if done properly, and certain perils avoided.
Every time your bank works with another organization is an opportunity to help each other get better.
Privacy issues matter more than ever, especially in light of European and U.S. regulations regarding how consumer information can be aggregated, shared and used to market products and services.
Now is the time to fully embrace and engage not just the online account opening process but smart digital marketing to support it.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
A recent lawsuit against Facebook was just the latest wrinkle in the challenge of digital marketing compliance, an area that poses challenges to bankers because of its rapid change, its relative newness and a variety of regulatory implications—challenges that are usually outweighed by the benefits of digital marketing.