Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
Tag: Bank marketing
FCC clarifies right to revoke consent for autodialed calls
The Federal Communications Commission finalized an order that clarifies how businesses must handle revocation requests from consumers under the Telephone ...
FCC rules that consent is required for AI-generated voices in outbound calls
The FCC issued a declaratory ruling concluding that speech generated by artificial intelligence falls under the Telephone Consumer Protection Act’s ...
Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Marketing Money Podcast: Marketing old products to new audiences
It’s a challenge for all marketers, even in a digital era.
ABA Data Bank: Chase Field becomes focus of the sports world
Major global bank holds naming rights for World Series venue.
Podcast: #BanksNeverAskThat goes bilingual for 2023
The latest incarnation of ABA's award-winning #BanksNeverAskThat anti-phishing campaign returns for National Cybersecurity Awareness Month in October. ABA's Amy Wertlieb ...
Nine banks receive ABA Brand Slam Awards
ABA recognized the nation’s best bank marketing initiatives during the 2023 ABA Bank Marketing Conference in Austin, Texas.
ABA Regulatory Policy and Compliance Inbox: For HMDA reporting, should bank use calendar year of application or date of final action?
And it permissible for a bank to purchase an email list from a third party to send out email marketing ...
ABA Brand Slam open for submissions
The entry period is now open for the 2023 American Bankers Association Brand Slam, which honors banks’ exceptional marketing campaigns ...
