Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
The Federal Communications Commission finalized an order that clarifies how businesses must handle revocation requests from consumers under the Telephone Consumer Protection Act.
The FCC issued a declaratory ruling concluding that speech generated by artificial intelligence falls under the Telephone Consumer Protection Act’s restriction on telephone calls using an “artificial or prerecorded voice.”
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
It’s a challenge for all marketers, even in a digital era.
Major global bank holds naming rights for World Series venue.
The latest incarnation of ABA’s award-winning #BanksNeverAskThat anti-phishing campaign returns for National Cybersecurity Awareness Month in October. ABA’s Amy Wertlieb talks about new resources this year.
ABA recognized the nation’s best bank marketing initiatives during the 2023 ABA Bank Marketing Conference in Austin, Texas.
And it permissible for a bank to purchase an email list from a third party to send out email marketing materials to non-customers?
The entry period is now open for the 2023 American Bankers Association Brand Slam, which honors banks’ exceptional marketing campaigns in six categories.