Tips for banks to win with student-athletes in the NIL era
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Browsing: Bank marketing
Marketing Money Podcast: Marketing old products to new audiences
It’s a challenge for all marketers, even in a digital era.
ABA Data Bank: Chase Field becomes focus of the sports world
Major global bank holds naming rights for World Series venue.
Podcast: #BanksNeverAskThat goes bilingual for 2023
The latest incarnation of ABA’s award-winning #BanksNeverAskThat anti-phishing campaign returns for National Cybersecurity Awareness Month in October. ABA’s Amy Wertlieb talks about new resources this year.
Nine banks receive ABA Brand Slam Awards
ABA recognized the nation’s best bank marketing initiatives during the 2023 ABA Bank Marketing Conference in Austin, Texas.
ABA Regulatory Policy and Compliance Inbox: For HMDA reporting, should bank use calendar year of application or date of final action?
And it permissible for a bank to purchase an email list from a third party to send out email marketing materials to non-customers?
ABA Brand Slam open for submissions
The entry period is now open for the 2023 American Bankers Association Brand Slam, which honors banks’ exceptional marketing campaigns in six categories.
ABA to FCC: Stop illegal texts, protect banks’ lawful texts
The American Banker Association recently led a group of trade groups in expressing support for the Federal Communication Commission’s proposal to require mobile wireless providers to block text messages that are that are from invalid, unallocated or unused numbers, or those on a Do-Not-Originate list.
ABA announces 2022 Brand Slam Award honorees
even banks were recognized for imaginative marketing by being named recipients of this year’s American Bankers Association Brand Slam Awards during the 2022 Bank Marketing Conference in Denver today.
CFPB: Digital marketers not exempt from Consumer Financial Protection Act
Digital marketers that provide targeted advertising for financial firms are subject to the Consumer Financial Services Protection Act and its prohibition on unfair, deceptive or abusive practices. Therefore, these marketers risk potential legal action if they run afoul of the act, according to an interpretive rule issued today by the Consumer Financial Protection Bureau.