Browsing: Bank marketing

Newsbytes ABA to FCC: Stop illegal texts, protect banks’ lawful texts

The American Banker Association recently led a group of trade groups in expressing support for the Federal Communication Commission’s proposal to require mobile wireless providers to block text messages that are that are from invalid, unallocated or unused numbers, or those on a Do-Not-Originate list.

Newsbytes ABA announces 2022 Brand Slam Award honorees

even banks were recognized for imaginative marketing by being named recipients of this year’s American Bankers Association Brand Slam Awards during the 2022 Bank Marketing Conference in Denver today.

Newsbytes CFPB: Digital marketers not exempt from Consumer Financial Protection Act

Digital marketers that provide targeted advertising for financial firms are subject to the Consumer Financial Services Protection Act and its prohibition on unfair, deceptive or abusive practices. Therefore, these marketers risk potential legal action if they run afoul of the act, according to an interpretive rule issued today by the Consumer Financial Protection Bureau.

Newsbytes Survey: marketing technology maturity drives leads, revenue

Financial firms that invest in marketing technology, or martech, enjoy deeper customer engagement, more leads and conversions, and higher revenue, according to a survey of marketing executives at financial services firms and high-tech enterprises commissioned by consulting firm Capgemini.

Retail and Marketing Compliant Digital Marketing: Making the Most of Today’s Tools

A recent lawsuit against Facebook was just the latest wrinkle in the challenge of digital marketing compliance, an area that poses challenges to bankers because of its rapid change, its relative newness and a variety of regulatory implications—challenges that are usually outweighed by the benefits of digital marketing.