Some bank leaders believe that focusing on climate can help banks gain relevance, especially with younger customers.
Browsing: Retail and Marketing
The frothy housing market can create challenges for borrowers and lenders. Bankers can help by alerting borrowers up-front to the risks.
The award-winning #BanksNeverAskThat anti-phishing consumer education campaign is back with refreshed content for 2021.
Banks that differentiate by focusing on digitization alongside the human element will find it easier to keep current customers from looking for greener pastures.
Even with uncertainty around budgets and where the pandemic will be next year, early approval for your marketing plan is so important.
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
Consumer data privacy concerns have some banks shifting their focus from customer acquisition to retention.
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Banks marketing teams are increasingly facing this question across many contexts.