In navigating sweeping changes, farm business IQ is the common denominator for producer success. And that’s an opportunity for ag bankers to team up with customers as their trusted advisers.
Browsing: Retail and Marketing
An old-school idea—classroom instruction—provides a quick route for bankers to establishing a reputation as the place for financial guidance.
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Six in 10 Americans told Gallup they are better off financially than they were a year ago.
Business cards–overrated, 3.5 x 2-inch pieces of paper–take up way more bandwidth for marketers than they could ever be worth.
As consumers increasingly shift to digital channels, banks have made significant strides in using financial advice, delivered digitally, to strengthen customer relationships, according to a new J.D. Power survey.
Have you heard about the community bank that’s been chugging along for over 150 years, took on “Community Bank” as its name—and “bank happy” as its motto? Meet Community Bank, N.A., based in DeWitt, New York.
Creating a culture of innovation in your bank means you have to start breaking things apart before you can fix them. This can be scary stuff. But hang on. Before you start worrying about risk and rules, think about what requirements and conventions can’t be touched—and which ones are ripe for improvement.
A solid job market and rising wages provide strong foundation for consumers to meet debt obligations.