Bank Marketing Podcast: When Social Media Ads Appear Near Controversial Discussions
We also discuss the recent hacking news, managing your brand, and a variety of other topics.
Browsing: Retail and Marketing
Is Your Bank’s Website Ready to Pass Google’s Core Web Vitals Test?
The most recent algorithm announcement introduces a heavier emphasis on providing a great user experience.
Banks Step Up to Support Arts Communities Impacted by Covid-19
Banks have long been a critical and valued supporter of arts and culture. As some arts organizations struggle because of the pandemic, financial industry patronage is more important than ever.
Banks’ Transition Away from Libor Just Became Easier
The variety of forward-looking term rates now available means that banks will have choices to offer when transitioning from Libor.
Omnichannel Banking: the Key to Building Long-Term Relationships
The most effective strategies for banks will have digital and brick-and-mortar channels working together to provide the greatest possible convenience and flexibility.
J.D. Power: Traditional Lending Satisfaction Rises as Fintech Satisfaction Declines
Customer satisfaction with traditional bank and credit card-branded lenders increased four points from last year to 861 while fintech lenders’ overall score declined five points to 852 on a 1,000-point scale, according to a new study by J.D. Power.
Beyond the Bots: Supporting Your Front-line Teams with Interactive Communications
Customers and the teams servicing them must have the ability to respond quickly with the right information.
Bank Marketing Podcast: The Traps of Product Naming
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
These Metrics Matter Most for Your Social Media ROI
Focusing on what matters most is the best way to show you can deliver quantifiable returns.
How Marketing Helped Turn PPP into One of the Greatest B2B Acquisition and Growth Events Ever
Banks that speak about their performance showing up for the country in a moment of need are connecting to new customers and building brand.