When a young marketer arrives at a venerable community bank, he takes on the challenge of a brand that hadn’t changed since the 1960s.
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ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Bank marketers know that each year brings a new calendar, new budgets and new opportunities. Getting out in front of the coming year with a solid content plan starts with a calendar strategy.
Following the emergence and acceptance of smartphones, the goals for digital signage have evolved. And the stakes have never been higher.
Consumers are less satisfied with their wealth management mobile apps than they are with retail banking or credit card apps, but when wealth firms provide an outstanding mobile experience, clients are more likely to sign up for additional products and services, according to a J.D. Power study released today.
Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture the information in a timely manner?
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.