Helping Your Ag Customers Improve Their Farm Business IQ
In navigating sweeping changes, farm business IQ is the common denominator for producer success. And that’s an opportunity for ag bankers to team up with customers as their trusted advisers.
Browsing: Retail and Marketing
Bankers Who Can, Teach
An old-school idea—classroom instruction—provides a quick route for bankers to establishing a reputation as the place for financial guidance.
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
ABA Data Bank: Consumers’ Optimism About Their Finances Reaches 30-Year High
Six in 10 Americans told Gallup they are better off financially than they were a year ago.
How Are You Dealing with Business Cards?
Business cards–overrated, 3.5 x 2-inch pieces of paper–take up way more bandwidth for marketers than they could ever be worth.
J.D. Power Study Finds Banks Significantly Improving Digital Advice Offerings
As consumers increasingly shift to digital channels, banks have made significant strides in using financial advice, delivered digitally, to strengthen customer relationships, according to a new J.D. Power survey.
When a Community Bank Expands Beyond Its Community
Have you heard about the community bank that’s been chugging along for over 150 years, took on “Community Bank” as its name—and “bank happy” as its motto? Meet Community Bank, N.A., based in DeWitt, New York.
Break, Shatter and Roll—Innovate Like a Banker
Creating a culture of innovation in your bank means you have to start breaking things apart before you can fix them. This can be scary stuff. But hang on. Before you start worrying about risk and rules, think about what requirements and conventions can’t be touched—and which ones are ripe for improvement.
ABA Data Bank: Consumer Delinquencies Remain Historically Low
A solid job market and rising wages provide strong foundation for consumers to meet debt obligations.
Making Relationships Pay
Relationships fuel profitability, especially in a persistently difficult rate environment.