Banks are balancing the need to provide help with their digital tools while continuing to deliver traditional banking customer service.
Browsing: Retail and Marketing
Voting and bank marketing are similar as healthy voting makes for stronger democracies and healthy banking makes for stronger commerce and a stronger economy.
The vast majority of Americans, 83%, are looking for advice or guidance from their primary retail banks as their financial stress has increased during the pandemic, according to a recent study from J.D. Power.
Privacy issues matter more than ever, especially in light of European and U.S. regulations regarding how consumer information can be aggregated, shared and used to market products and services.
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.
Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients.
On the latest episode of the ABA Banking Journal Podcast, Old National Bank’s Ben Joergens discusses his bank’s experience launching a Bank On-certified account.