2026 bank marketing trends
Embracing these trends as strategic imperatives position marketers to drive growth and build lasting relationships in an increasingly competitive market.
Retail and Marketing
FDIC posts sample docs to provide clarity into marketing, sale process of failing banks
Eleven new sample documents were released, covering franchise sales and loan pools, including purchase and assumption agreements, confidentiality agreements and...
Survey: Community banks navigate digital adoption, liquidity management challenges
While the digital shift is well underway, key hurdles remain related to system integration and broader digital asset acceptance.
How banks can avoid the dangers of AI slop
Banks can achieve powerful results with generative AI platforms, but poor-quality AI output can harm operations and reputations.
Bank marketing’s evolving role in an era of rapid change
The need for a rethink of marketing department staffing and operations has never been greater.
House passes ABA-backed legislation
The House approved a capital formation package that included provisions from bills supported by ABA.
Pricing, policy and pace
The 2026 bank M&A outlook
Marketing Money Podcast: Still rolling
How did a bank marketing podcast make it to 200 episodes?
Ensuring success in banks’ succession planning
Identifying leaders in key positions to help ensure a bank’s future success and lessen the risks that can result from...
Survey: Bankers want to support community well-being in product offerings
While most changes to bank products or services are driven by profitability, the vast majority of bankers said their institutions...
