Banks get deliberate about multicultural markets as a path to financial inclusion—and growth.
Browsing: Retail and Marketing
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Top-notch production value never goes out of style.
Ultimately, bankers must meet businesses where they want to bank—whether it’s in-person, desktop or mobile—and deliver the same experience across all channels.
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong focus on analytics enables them to approach each of these more strategically.
The key differentiating factor for traditional banks remains the same: human relationships with customers.
Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Postcards drive response and can deliver a healthy return on investment if banks follow a few key steps.
One of the best ways to build and maintain overall brand consistency is to create a reference guide or roadmap that includes everything that matters about your brand.
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience for your users.