Finding Compliant Ways to Use Consumer Data to Better Serve Consumers
Consumer data privacy concerns have some banks shifting their focus from customer acquisition to retention.
Browsing: Retail and Marketing
The Millennial Wealth Management Key: The Value of Relationships
Millennials want advisors who share their values or who understand their life goals and experiences. Doing business with bankers who “get them” will engender trust and solidify these budding relationships.
The Right Way for Banks to Use Texting
When a texting campaign is deployed responsibly, customers will feel well-informed and cared for, and perhaps less likely to look elsewhere for their banking needs.
Bank Marketing Podcast: What Makes for a Great Vendor Relationship?
Banks marketing teams are increasingly facing this question across many contexts.
J.D. Power: Consumer Satisfaction with Credit Cards Declines
Customer satisfaction with credit card issuers declined this year as card issuers worked to meet consumers’ needs amid continued economic volatility, according to the J.D. Power 2021 Credit Card Satisfaction Study released today.
Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Spreading the Word About Bank On
Community partnerships, word of mouth help market an important financial inclusion initiative.
A New Way to Display ‘FDIC’
When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?
Four Tips for Successful Bank-Fintech Partnerships
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.
Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?