ABA survey shows bank marketers are bank leaders
Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.
Browsing: Retail and Marketing
Fed survey: Americans’ financial well-being improves in 2021
Nearly 8 in 10 U.S. households surveyed in late 2021 said they were “doing OK” or “living comfortably,” according to the Federal Reserve’s annual Report on the Economic Well-Being of U.S. Households released today.
Marketing Money Podcast: The hateful eight of conversion
What are the most common conversion missteps that cost banks every day?
First-party data: Smarter insights when determining creditworthiness
With transactional data, banks can make borrowing smarter and better serve more customers.
Community banks have a good ESG story to tell
While certain aspects of ESG are complex and sometimes controversial, many banks are finding that they can embrace investors’ interest in ESG factors.
How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools can identify trends and anomalies in large data sets faster and with greater precision.
Marketing Money Podcast: The great eight of conversion
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
Getting your bank started with video marketing
Yes, banks really can make their own videos and incorporate them into routine postings on whatever platforms they already use.
How social media data improves cross-selling for banks
Three social media marketing strategies to help financial institutions effectively gather and integrate data from social media and up their cross-selling game.
Three signs your bank website needs a redesign
If it has been awhile since you considered a refresh of your site, some basic analysis should help you get started.