Podcast: Avoiding the ‘Rhetoric of Sameness’ in Marketing
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
Browsing: Retail/Marketing
CEO Q&A: Brand Presence for Community Banks
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
Keywords: Phrase Match and Broad Match Modifiers
Keywords have long been the focus of digital marketers, as they’re seen as the key (get it?) to getting in front of the right audience for each product. Google trained us to think this way, so it’s no surprise the folks at Google have been slowly making our job easier—and harder.
Securing the Branch of the Future
No vault? Nonplussed robbers? Non-customers camping out? Open-format and café-concept bank branches pose a host of emerging physical security and risk management concerns.
What Banks Should Learn from Disney
Disney is acting like a company doing everything it can to stay in business—throwing everything against the wall and pulling out all the stops. But Disney’s doing this while it’s successful. Why can’t you do the same for banking?
Customer Experience Lessons from the Front Lines
When was the last time you walked in your customer’s shoes? Five simple lessons many bankers may have forgotten that will improve your customer experience tomorrow.
3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
Bank Branch as ‘Third Place’
Banks across the country are finding new ways to use their real estate—to serve customers, engage their communities or lend a hand. Check out five banks whose branches serve a creative purpose beyond tellers and transactions.
ABA Data Bank: Tooth Fairy Index Falls for Third Year
The average cash gift left by the Tooth Fairy the U.S. in 2018-19 was $3.70. Nearly half of these gifts were driven by how much cash the Tooth Fairy has on hand.
J.D. Power: Issuers Could Improve Communication About Credit Card Benefits
A lack of understanding about credit card rewards offerings may affect consumers’ satisfaction with their issuer, according to the J.D. Power 2019 Credit Card Satisfaction Study released today.