Banks marketing teams are increasingly facing this question across many contexts.
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Customer satisfaction with credit card issuers declined this year as card issuers worked to meet consumers’ needs amid continued economic volatility, according to the J.D. Power 2021 Credit Card Satisfaction Study released today.
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Community partnerships, word of mouth help market an important financial inclusion initiative.
When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.
And: Who do so many Americans hate budgeting?
Bank marketing skills and experience can inform and inspire professionals to take on new leadership challenges.
Customers want banks to focus on making it easier to speak to a human representative, according to a recent survey released by banking software company Temenos.