Browsing: Retail and Marketing
Podcast: Building Financial Confidence Through Emergency Savings
For bank customers, what’s in (or isn’t in) a bank account can be a source of anxiety. By contrast, says Brian N. Ford, “our research shows that when you have a fully funded account and it’s in the right place, a tremendous amount of confidence will come into your life, regardless of if an emergency ever happens to you in the future.”
Putting the ‘Community’ into Community Banking
Banks contribute to their communities and local organizations in ways that matter a lot during the pandemic.
Despite Record High, Personal Savings Out of Reach for Many
Savings is critical to financial wellness, but too many Americans have struggled to save during good times.
A Picture is Worth a Million Bucks: Improving Photography in Financial Marketing
Following consistent best practices leads to better campaigns when choosing imagery to associate with products and services.
Shifting Your Bank’s Marketing to Take Advantage of Rapid Digital Adoption
Now is the time to fully embrace and engage not just the online account opening process but smart digital marketing to support it.
Four Ways to Ease the Pain of Regulated Customer Communications
Streamlining the process of managing disclosures will make it easier to stay compliant and reduce costs and timelines significantly, all while improving customer experience.
For Community Banks, COVID-19 Brings Existential Concerns to Fore
Business conditions were most often called the single biggest challenge facing community banks, according to an annual survey released yesterday by the Conference of State Bank Supervisors.
Banks #GetCoinMoving to Ramp Up Coin Circulation
Banks are trying new ways to inspire their communities to bring in coins, which are not circulating as much as usual because of the coronavirus shutdown.
Digital Transformation, Accelerated
The pandemic has upended almost every aspect of Americans’ lives, including how they bank. Which aspects of the COVID-fueled digital acceleration are here to stay?