Bank Marketing Podcast: What Makes for a Great Vendor Relationship?
Banks marketing teams are increasingly facing this question across many contexts.
Browsing: Retail and Marketing
J.D. Power: Consumer Satisfaction with Credit Cards Declines
Customer satisfaction with credit card issuers declined this year as card issuers worked to meet consumers’ needs amid continued economic volatility, according to the J.D. Power 2021 Credit Card Satisfaction Study released today.
Marketing Compliance: Staying Alert to the Potentially Unfair or Deceptive
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
Spreading the Word About Bank On
Community partnerships, word of mouth help market an important financial inclusion initiative.
A New Way to Display ‘FDIC’
When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?
Four Tips for Successful Bank-Fintech Partnerships
The more open banks are about the challenges they’re looking to solve, the more their fintech partners can understand how to deliver a solution.
Bank Marketing Podcast: Five Fundamentals That Matter Most
And: Who do so many Americans hate budgeting?
Career Profile: From Bank Marketing to Chief Diversity Officer
Bank marketing skills and experience can inform and inspire professionals to take on new leadership challenges.
Survey: Bank Customers Prioritize Human Representatives
Customers want banks to focus on making it easier to speak to a human representative, according to a recent survey released by banking software company Temenos.
Google Analytics: A Primer for Bank Marketers
The aim of efficiently capturing and deciphering website user activity is to then deliver useful insights.