Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.
Browsing: Retail and Marketing
The products and services community banks are most likely to launch in the next 12 months.
Bank brands are under attack like never before. Competition is fierce and aggressive. While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own actions.
Build a mobile-first culture, customize mobile offerings and becoming your customers’ trusted financial adviser.
Consumers don’t know what sets mutual banks apart—but once they learn, they get more enthusiastic. Here’s how mutual bankers are selling mutuality.
Tips on what it takes to become a conference speaker and what makes a great or not-so-great experience for both the speaker and the conference audience.
Santander Bank is helping to bring awareness to domestic abuse. In particular, the bank is helping victims to overcome two daunting obstacles that can often prevent victims from leaving an abusive situation: learning about finances and establishing their own credit history.
Done right, mystery shopping can be an invaluable tool for tightening up your retail operations, product line, brand promise—even your compliance. So why does the thought of it strike fear and loathing in the hearts of so many bank staff?
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?