Eighty-two percent of consumers are less likely to consider switching banks once they become accustomed to their bank’s digital banking services, according to a study released today by Iselin, N.J.-based Provident Bank.
Browsing: Retail and Marketing
Digital marketing is here to stay—and it’s a full-time job understanding it, keeping up with its latest developments and using it effectively. However, that doesn’t give bank marketers a license to abandon traditional marketing.
Meet Puget Sound banker Laurie Stewart, who is chairing ABA in 2019-20.
A look at naming considerations and other key elements that banks have employed to forge a strategy for rebranding.
Nine in 10 American consumers say they are satisfied or very satisfied with their primary bank, according to the results of a new Morning Consult survey released today during the American Bankers Association Annual Convention in Seattle.
The customer’s perception is your reality. Here are a few things you can learn from the hospitality industry that make your in-person CX unforgettable.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
How Pinnacle Bank satisfies each of its market area needs and culture while implementing a cohesive, CRA-compliant financial education program.
From simplified 10-step online account openings, to value-added robo-advising, to “certified digital bankers,” OceanFirst Bank delivers a new community banking experience.