A Marketing Money Podcast
John Oxford of Renasant Bank and Josh Mabus of Mabus Agency are back from Austin and ready to get back into the flow of things.
They like to use the ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave and the questions they were asked.
Relive the conference highlights—or find out what you missed—on this week’s Marketing Money Podcast.
Caring about people is the essence of relationship banking, and it’s one of the things that, in my opinion, makes this a noble profession.
A proposed rule to limit voice calls and text messages made using AI would restrict banks’ ability to communicate important information to customers, ABA said.
The financial institutions that prioritize data maturity and market awareness will be positioned for profitability in any economic climate.
Credit and debit card payments continued to grow in 2022, reaching 153.3 billion transactions and $9.76 trillion in value, according to Federal Reserve data, which also showed strong growth in mobile wallet payments.
As part of its anti-fraud policy agenda, ABA last week continued to push the Federal Communications Commission to issue new rules to help stem the flow of illegal texts and calls to consumers.
Millennials, women will be key economic drivers.
