A Marketing Money Podcast
John Oxford of Renasant Bank and Josh Mabus of Mabus Agency are back from Austin and ready to get back into the flow of things.
They like to use the ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave and the questions they were asked.
Relive the conference highlights—or find out what you missed—on this week’s Marketing Money Podcast.
While overall customer satisfaction with retail banks has remained steady, a growing number of customers are moving money away from their primary bank, according to a recent survey by J.D. Power.
Digital tools can help tailor financial guidance so confronting consumer debt does not have to feel intimidating.
By employing trauma-informed principles to current practices, banks can start to knowingly serve survivors without an overhaul of policies.
Sponsor banking, or BaaS, is a unique opportunity for banks, but according to Amanda Swoverland of Hatch Bank, it requires strategy, discipline and a laser focus on risk.
Financial institutions can reduce downstream losses by shifting resources earlier in the distress cycle.
To drive growth in 2026, nearly three in four community banks are exploring expansion within their current markets, while half plan to use new technologies such as artificial intelligence to reduce costs, according to ABA’s Community Bank CEO...
