A Marketing Money Podcast
John Oxford of Renasant Bank and Josh Mabus of Mabus Agency are back from Austin and ready to get back into the flow of things.
They like to use the ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave and the questions they were asked.
Relive the conference highlights—or find out what you missed—on this week’s Marketing Money Podcast.
Five years after court rulings and NCAA changes freed up student-athletes to be compensated, banks of all sizes are finding new opportunities to connect with audiences.
'This is an incredibly exciting time for college athletics ... For banks, this evolution presents a tremendous opportunity.'
JPMorganChase, spotting a need to help athletes manage their financial lives, launches a star athletes council.
For some banks, the value extends beyond new accounts to greater brand recognition and community connections.
The increasing influence of marketing analytics and data platforms highlights the trend of turning customer data into actionable insights.
Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.
