The Strategy of Sharing

Podcast Interview with Chris Nichols

As chief strategy officer for CenterState Bank, Chris Nichols thinks a lot about the future of banking—and not just next quarter, or even a few years out. He’s looking ahead 10 years. What will the branching structure look like? What about the mobile platform? Will products like money market accounts still be used? How will customers prefer to interact with their banks? Will banking recede into the background of consumers’ financial lives?

So he travels to banks everywhere, delves into questions about what works and what doesn’t, and tests things out at his own bank. And what he’s learned, he’s happy to share with other banks.

“I have one of the best jobs in the industry,” Chris says, noting CenterState’s openness to information sharing. “We figure the more we give back to the industry, the more the industry will give back to us.”

ABA SVP Shelly Loftin caught up with him at the ABA Bank Marketing Conference in Baltimore to learn about future trends in banking—and got an earful about the task of making customers and staff feel loved by robots.

Listen in on their conversation to hear about how break down siloes and use technology in a way that allows employees to focus on better, more profitable tasks for the bank.

If you can’t see the audio player above, click here to listen to Shelly Loftin’s interview with Chris Nichols.

The interview was recorded at the 2018 ABA Bank Marketing Conference in Baltimore.