ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Newsbytes

Survey: P2P Adoption Driven by Friend, Family Recommendation or Bank Offering

July 11, 2018
Reading Time: 1 min read

A recommendation by friends or family members is the main reason consumers cite for adopting a new person-to-person payment solution, according to survey results commissioned by Early Warning Services and released today. This reason was cited by 66 percent of boomers and Gen-Xers and 68 percent of millennials. However, for boomers, 70 percent said that having the service offered through their financial institution was an influencer, compared to just 49 percent of Gen-Xers and 35 percent of millennials.

“Trust is at the heart of the consumer payment relationship,” said Ravi Loganathan, head of business intelligence at Early Warning, the network operator for the bank-backed P2P solution Zelle. “Our research showed that new segments of consumers engaged in a P2P payment for the first time because it was offered from their known and trusted mobile banking environment or it came recommended by friends, family or peers.”

P2P payments are becoming increasingly popular in all generational segments, the survey found, with a majority of baby boomers having used an online or mobile person-to-person solution. Fifty-one percent of boomers reported using P2P payments, while 69 percent of Generation X and 75 percent of millennials said the same. Of people who do use P2P, 8 percent use it daily and an additional 37 percent use it at least weekly.

ADVERTISEMENT
Tags: Faster paymentsMobile paymentsSurveys
ShareTweetPin

Related Posts

BAFT releases report on best practices, guidance for ISO 20022 migration

ABA offers fixes for small-business lending data collection rule

Commercial Lending
July 18, 2025

In a letter, ABA said it is pleased with the CFPB's proposal to revise its small-business lending data rule and offered several recommendations to reduce the compliance burden for banks.

Retail sales decreased 0.8% in January

ABA DataBank: Retail sales rebounded in June

Economy
July 18, 2025

Despite recent softening and apprehension over price increases, consumer spending was robust over the month.

CFPB claims ‘complex’ pricing drives up cost of financial products

CFPB to keep notification procedures for state enforcement of consumer law

Compliance and Risk
July 18, 2025

The CFPB is reversing course on its earlier decision to eliminate the procedures under which state officials must notify the bureau if those officials plan to enforce the Consumer Financial Protection Act.

Consumer Sentiment declined in April

Consumer sentiment rises in July

Economy
July 18, 2025

The University of Michigan Consumer Sentiment Index increased 1.8% in July compared to the month prior, landing at 61.8, according to preliminary results for the month.

ABA points to role of regulators in discouraging bank engagement in digital assets

ABA, associations urge OCC to postpone crypto firm applications for bank charters

Newsbytes
July 18, 2025

ABA joined four banking and credit union associations in raising concerns about a push by digital asset firms to establish national trust banks, saying there are significant policy and legal questions as to whether the applicants' proposed business...

Housing starts rise in June

Housing starts edge up in June

Economy
July 18, 2025

Privately-owned housing units authorized by building permits in June increased to a seasonally adjusted annual rate of 1.397 million, according to the U.S. Department of Commerce.

NEWSBYTES

ABA offers fixes for small-business lending data collection rule

July 18, 2025

ABA DataBank: Retail sales rebounded in June

July 18, 2025

CFPB to keep notification procedures for state enforcement of consumer law

July 18, 2025

SPONSORED CONTENT

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

July 1, 2025
AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

June 1, 2025
Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025

PODCASTS

The future of careers in risk and compliance

July 17, 2025

Breaking down the bank-related provisions in the big budget bill

July 10, 2025

Podcast: Inside ABA’s new Treasury Check Verification System API

June 25, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.