Approaches to Payments

SPONSORED CONTENT PRESENTED BY ALKAMI What generational banking trends reveal about the shift from demographic marketing to anticipatory relationships Financial institutions have spent years asking how to attract younger account holders, retain older ones, and tailor the banking...

How does First Horizon Bank's growing regional bank franchise meet consumers' digital needs? 

ABA recognized five banks for outstanding marketing initiatives during the 2026 ABA Bank Marketing Conference in Austin, Texas.

Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.

Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.

Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.