Back to Basics: A+ Bank Marketing Fundamentals

Caring about people is the essence of relationship banking, and it’s one of the things that, in my opinion, makes this a noble profession.

A proposed rule to limit voice calls and text messages made using AI would restrict banks’ ability to communicate important information to customers, ABA said.

The financial institutions that prioritize data maturity and market awareness will be positioned for profitability in any economic climate.

Credit and debit card payments continued to grow in 2022, reaching 153.3 billion transactions and $9.76 trillion in value, according to Federal Reserve data, which also showed strong growth in mobile wallet payments.

As part of its anti-fraud policy agenda, ABA last week continued to push the Federal Communications Commission to issue new rules to help stem the flow of illegal texts and calls to consumers.

Millennials, women will be key economic drivers.