Modern bank CMOs should be as comfortable in the B2B space as they are in B2C. The CMOs who are adaptable to new challenges will find their stock rising.
Browsing: Marketing automation
Ensuring that your bank stays up to date with current digital trends, especially when it comes to marketing and communications, matters more than ever.
The new version is not an upgrade, but an entirely new analytics platform.
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.