Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How do you know which ones are right for your target market and your bank?
In this Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss the various types of checking accounts, their pros and cons, and why they may or may not be right for your bank. Also as an added bonus, here’s a clip of John on Fox discussing bank reg reform. It’s mentioned in the podcast so we’ll save you the Googling and provide you the link here (around 1:30): John on Fox Business.
Tune in to the latest installment of the Marketing Money Podcast.