ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Retail and Marketing

Checking Accounts

May 19, 2017
Reading Time: 1 min read

Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How  do you know which ones are right for your target market and your bank?

In this Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss the various types of checking accounts, their pros and cons, and why they may or may not be right for your bank. Also as an added bonus, here’s a clip of John on Fox discussing bank reg reform. It’s mentioned in the podcast so we’ll save you the Googling and provide you the link here (around 1:30): John on Fox Business.

Tune in to the latest installment of the Marketing Money Podcast.

Tags: ABA Bank Marketing PodcastChecking accounts
ShareTweetPin

Related Posts

Survey: Most consumers uncomfortable talking about finances

Survey: Most consumers uncomfortable talking about finances

Financial Education
November 5, 2025

A new survey found that when talking to friends or family, most people find it easier to discuss politics or their love life than their bank accounts.

Face the music

Face the music

Retail and Marketing
November 4, 2025

Banks are finding powerful new ways to market via music, from hometown performers and festivals to the massive recent Eras tour.  

FCC advances ABA-backed calling rule reforms

FCC advances ABA-backed calling rule reforms

Newsbytes
October 28, 2025

The Federal Communications Commission vote to issue a notice of proposed rulemaking that would adopt several ABA requests to modernize the FCC’s Telephone Consumer Protection Act rules and combat illegal call spoofing.

Why Simple Brand Messaging Still Wins

Discovering the real ROI of rebranding for financial institutions

Retail and Marketing
October 28, 2025

The real return comes not just from a renewed identity but from the energy that the brand unleashes across every part of the organization.

New law seeks to help veterans struggling with homeownership

AMBA: 634,000 aided by Veteran Benefits Banking Program

Compliance and Risk
October 24, 2025

Since its inception in 2019, the Veterans Benefits Banking Program has helped approximately 634,000 recipients switch from receiving their benefits from check or other means to direct deposit at a financial institution, the Association of Military Banks of...

New infographics provide advice for identifying money mules, check fraud

Survey: Customers ‘quietly’ switching checking, credit card accounts

Newsbytes
October 24, 2025

A growing number of bank, credit card and investment customers are “quietly” moving their accounts to different institutions by keeping their existing accounts open while transferring most of their activity to a new account, according to a new...

NEWSBYTES

ABA, associations welcome deal to end government shutdown

November 10, 2025

FHFA nearing deal to use new FICO credit scoring model for mortgages

November 10, 2025

Senate takes first step to end government shutdown

November 9, 2025

SPONSORED CONTENT

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

Seeing More Check Fraud and Scams? These Educational Online Toolkits Can Help

November 1, 2025
5 FedNow®  Service Developments You May Have Missed

5 FedNow® Service Developments You May Have Missed

October 31, 2025

Cash, Security, and Resilience in a Digital-First Economy

October 20, 2025
Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

Rethinking Outsourcing: The Value of Tech-Enabled, Strategic Growth Partnerships

October 1, 2025

PODCASTS

Podcast: The Erie Canal at 200

November 6, 2025

Podcast: Why branches are top priority for PNC

October 23, 2025

Podcast: From tractors to drones, how farming tech affects ag lending

October 16, 2025

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.