Catching Up with Mobile Technology

What scares you more: Being left in the dust by other banks with up-to-date mobile technology? Or jumping in too quickly and winding up with the wrong solution? Even if you invest in all the latest features and functions, there’s no guarantee that they won’t be obsolete next year—or next month, for that matter.

Community banks in particular face the challenge of making the most of limited tech resources.

But community banks also have a certain edge over digital-only brands—it comes down to overall user experience versus user interface.

Tom Litwinowicz of Malauzai Software, Inc. sat down with us to talk about nimbleness, customer relationships, and the steps community banks need to take now to retain business.

Tom’s remarks were recorded at the recent ABA Bank Marketing Conference in Nashville.

Online training in digital, mobile and social media from ABA.

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