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Home Retail and Marketing

Customizable Release on Scams

March 25, 2016
Reading Time: 1 min read

ABA has developed a customizable press release to help bankers educate their customers and community on how to detect and prevent fraud from lottery and sweepstake scams. These scams are among the most common facing consumers, causing an estimated $8 million in losses in 2014. The release provides specific tips and warning signs, and gives the bank the opportunity to take ownership of the communication by inserting its own name and background information.

Available as a benefit to ABA members, this new release is part of a whole library of customizable releases that make a bank marketer’s job easier. Download the release or visit aba.com/prtools to access a wealth of communications resources provided exclusively to ABA bankers.

 

Tags: Customer communicationsScams
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