In an age of digital customer interactions and shifting employee loyalties, recruiting employees starts with…
Browsing: Social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Strategically executing a smart social selling strategy is essential to converting more customers.
People trust people, and banks that have individual employees actively using social media on behalf of the bank’s brand are seeing results.
Now more than ever, it’s time for financial CEOs to stop shying away from social and start inspiring digitally connected futures for their companies.
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.