Five tips to inform banks’ paid advertising budget
In a digital world, determining where to earmark money is even more complex because there are so many avenues to take.
Browsing: Social selling
Using the right metrics to make the most of social selling at your bank
Strategically executing a smart social selling strategy is essential to converting more customers.
Capitalizing on Trust: How to Build Social Selling Into Your Marketing Stack
People trust people, and banks that have individual employees actively using social media on behalf of the bank’s brand are seeing results.
Three Ways Bank CEOs Can Lead the Social Media Charge
Now more than ever, it’s time for financial CEOs to stop shying away from social and start inspiring digitally connected futures for their companies.
How Banks Can Boost Engagement and Get More Reach on Social Media
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Social Media in Banking: A Series
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
How Social Media Can Boost Recruiting at Your Bank
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.
The Best Ways to Build Trust with New Generations
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.
Out: Social Influencers; In: Social Selling
By Doug Wilber