People trust people, and banks that have individual employees actively using social media on behalf of the bank’s brand are seeing results.
Browsing: Social selling
Now more than ever, it’s time for financial CEOs to stop shying away from social and start inspiring digitally connected futures for their companies.
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.