ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
Browsing: Social selling
How can banks advance the perception that they’re ready to tap into the potential of millennial and Generation Z workers? Two words: Social media.
Different generations require different marketing tactics, but millennials and Gen Zers aren’t as hard to reach as you might think. Just remember to keep things personal, connected, and consistent—and you’ll start building that valuable trust in no time.