Tag: Social media

Music is still part of bank marketers’ tool kits, but in new ways. ‘I think brands have the opportunity to ...

‘It allows banks that aren’t big names with massive budgets to lean into what makes them different.’

The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are ...

Learning to stay on message and focus on the brand.

While social media fraud is a problem for all ages, younger people are particularly susceptible, reflecting their outsized use of ...

Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.

Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results ...

Educating consumers about financial literacy is rarely a one-time action. It requires regular and continuous engagement.

Nine in 10 banks (89%) believe social media is important to their banks and 88% are very or somewhat active ...

‘It's all about creating content that feels authentic to the platform and speaks to the needs of those who engage ...