A brand is something you are that has the potential to differentiate you positively in the market so you can grow at a superior rate.
An FDIC proposal to modernize its sign and advertising rules is welcome, but a less prescriptive approach would allow banks to more effectively communicate to customers which bank products are FDIC-insured and which are not, the ABA and the Bank Policy Institute said in a joint letter to the agency.
Digital signage is a tool the entire bank can use, for not only customer information but employee-specific messaging too.
Proposal modernizes rules for using official FDIC signs and advertising statements, clarifies deposit insurance coverage misrepresentations.
The FDIC today approved a final rule establishing a process by which the agency will identify and investigate any conduct involving the misuse of its name or logo.
When you multiply all the custom requirements across a multitude of platforms and vendors supporting bank marketing, the investment to display one logo is dizzying. Can disclosures be centralized instead?
Must the Bank Update the Loan Estimate if It Becomes Aware of Increases to Fees Unrelated to Extension of Rate Lock Agreement?
Questions and answers from the July/August 2021 ABA Regulatory Policy and Compliance Inbox.
If you’re working to build your retail business, you have a lot in common with many companies in the malls and shopping centers. There’s more competition than ever from across the street and across the globe. The successful retailers are innovating, building their brands and creating special promotions that make lifelong, loyal customers.