Marketing Money Podcast: Navigating the value of loyalty programs
From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems.
Tag: Marketing Money Podcast
Marketing Money Podcast: Public speaking mastery, prep, delivery and impactful slides
Bank marketers who speak before audiences know the value of preparation, with some tips about how effective slides are always ...
Marketing Money Podcast: The hurdles of bank marketing
The value of sponsorships and how community involvement works best when it is aligned with business goals.
Marketing Money Podcast: The parade of digital horribles
The challenges can seem endless for marketers relying more on data and digital strategy
Marketing Money Podcast: Marketing old products to new audiences
It’s a challenge for all marketers, even in a digital era.
Marketing Money Podcast: Checks in red ink do not cash
A simple story about a simple check shows how much even routine customer-facing policies can matter.
Marketing Money Podcast: Bank names that are assets, not liabilities
Evaluating an important decision from a risk perspective.
Marketing Money Podcast: The promise of persona marketing
Using personas offers the promise of finding that target client and approaching customers to meet their individual challenges.
Marketing Money Podcast: What’s Your Return?
How can you really know if your marketing strategy is effective?
Marketing Money Podcast: The most underrated way to get attention for your bank
What really are the most effective ways banks can reach their audience?
