Marketing Money Podcast: The promise of persona marketing

Consumer credit increased at a seasonally adjusted annual rate of 4.5% in October. Total outstanding credit increased to $5.113 trillion during the month.

The University of Michigan Consumer Sentiment Index increased 3.4% in December compared to the month prior, landing at 74, according to preliminary results for the month.

Turning a financial institution into an 'invention factory'

As the experience of banking evolves, customer expectations change.

Lenders have a deep understanding of the needs of farmers and ranchers because, in many cases, they are in the same business.

SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY By: Marla Pieton, Sr. Director, Research & Thought Leadership Strategy for Alkami When I first began my banking career just over ten years ago as a marketing leader for an Ohio-based regional...