Marketing Money Podcast: Bank names that are assets, not liabilities

Evaluating an important decision from a risk perspective.

You’ve heard it here repeatedly–change your name to something unique. Today, John and Josh look at this challenge from the risk perspective. Enter Signature Bank in New York City and some at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.