Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages to wider audiences.
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When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of bank executives and demonstrate financial value.
‘By reframing around a mission, we embraced the opportunity to contribute to our customers’ journeys toward financial stability and personal growth.’
Banks can position student-athletes as well-known hometown heroes, who must have discipline to adhere to rigorous schedules.
Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.
‘It doesn’t look like a typical bank website, but invites visitors to stay longer and enjoy an improved website experience.’
‘It’s all about creating content that feels authentic to the platform and speaks to the needs of those who engage with it.’
‘So many banks speak about relationships, but we wanted to show how our people and the relationships they build are different.’
Difference-making thought-leader Tamsen Webster is the opening keynote at the 2023 ABA Bank Marketing Conference.
New Orleans bank smashes goals while celebrating powerful women in hospitality industry By Khalil Garriott…