ABA recognizes six banks with national bank marketing awards
ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies.
Tag: Marketing conference
Survey: How bank marketers are using data analytics
While more bank marketers use data analysis in decision-making and planning, challenges and obstacles remain.
The critical role of bank marketing in driving revenue growth
Recent changes in customer behavior and technology have elevated the visibility and importance of marketing for banks.
Jingles all the way?
Music is still part of bank marketers’ tool kits, but in new ways. ‘I think brands have the opportunity to ...
Brand Slam Award winner: First Interstate Bank’s volunteer culture unites employees after a merger
Closing the doors at noon and showing up for 400 community projects across 14 states.
Panning for data gold in small- and medium-size business transactions
The story behind the data may not always be obvious at first, but the trends over time can start to ...
Brand Slam Award winner: City National Bank campaign stays nimble
‘This campaign taught us a lot about the importance of agility. We had to adapt our processes to expedite changes, ...
Social posting tips to expedite your time to market
Learning to stay on message and focus on the brand.
Brand Slam Award winner: First Horizon video campaign builds brand awareness
Client success stories ‘present a compelling narrative that not only showcases our dedication but also highlights the positive impact we ...
The power of an employee ambassador program for banks
Encouraging employees to represent and promote the bank brand, values and culture in an authentic way can amplify important messages ...
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