Survey: The changing role of bank marketing
‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’
Tag: Data
Four steps to better data management
By treating data as a product, banks can maintain its quality, utility and relevance.
Section 1071 requirements will bring major challenges and risks
Another indication of significant challenges ahead is the 888-page final rule’s frequent use of a version of the term “reasonably ...
How privacy impacts innovation in banking
Bankers should familiarize themselves with privacy as well as the ways in which it manifests in the epicenter of AI ...
Thinking outside the (credit) box
Special-purpose credit programs build on data sharing to expand lending outreach.
Deposit growth in tricky times
It's critical that banks utilize solutions that help them more efficiently and effectively find, attract and retain deposits by identifying ...
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
A secure digital process transformation to bank on
Security leaders need proven methodologies to secure safe flow of unstructured data, closest to where the data is accessed by ...
How marketing teams can turn digital banking into a profit center
Understanding how to apply data knowledge to the customer experience can set banks apart from the competition.
