Banking for Z next generation
Banks gain trust when they deliver financial data directly into the hands of consumers.
Tag: Data
ABA survey shows bank marketers are bank leaders
Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.
How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools ...
How social media data improves cross-selling for banks
Three social media marketing strategies to help financial institutions effectively gather and integrate data from social media and up their ...
RIP ROI, hello ‘ROX’
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the ...
Leaning Local: ‘Brand+Branch’ Strategies for Success
Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.
Alternative Data: Will the Rewards Outweigh the Risks?
Unstructured data, in its purest form, must be cleaned, prepared and analyzed before it adds value or provides insights
Using Market Analytics to Make Smarter Decisions
Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong ...
What’s On the Way for Bank Marketers in 2022
Four themes will be at the forefront: Growth, loans, digital and measurement.
Survey: 72% of Bank IT Execs Say Using Cloud Tech Will Help Achieve Goals
Seven in 10 bank IT executives said they see incorporating cloud technology into products as a key way to help ...
