Tag: Data

Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.

Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools ...

Three social media marketing strategies to help financial institutions effectively gather and integrate data from social media and up their ...

“Return on experience” is now a useful measure for banks. The good news is that the tools for making the ...

Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.

Unstructured data, in its purest form, must be cleaned, prepared and analyzed before it adds value or provides insights

Bank marketers are learning that while they focus on growing loans, acquiring new households and increasing brand awareness, a strong ...

Four themes will be at the forefront: Growth, loans, digital and measurement.

Seven in 10 bank IT executives said they see incorporating cloud technology into products as a key way to help ...

Banks worldwide are beginning to experience the benefits of implementing a global multibank strategy, including access to an integrated view ...