Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
Browsing: Data analysis
Audit committee expectations intensify as assets hit $1 billion
As banks approach two key asset thresholds—$500 million and especially $1 billion — they must begin preparing for new risks and regulatory expectations. Many of them play out in the audit committee.
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
The Science of Lending Leads: Mining Alternative Data in a New Mortgage Marketing Universe
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they already know.
Integrated Risk Management for Real-Time Assessment of Operational Risks
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
Four Marketing Trends to Prepare for in 2021
The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
Data Analytics Can Help Banks Gain Market Share While Minimizing Risk
It’s vital to verify data across sources to create a comprehensive 360-degree view of specific businesses.
AI and Machine Learning Can Repurpose Humans, Not Replace Them
Four ways for banks to integrate emerging financial crimes technology.
ABA Launches New Data and Analytics School
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.