
Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers see an opportunity for their institutions to improve data’s use.
As banks approach two key asset thresholds—$500 million and especially $1 billion — they must begin preparing for new risks and regulatory expectations. Many of them play out in the audit committee.
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they already know.
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
It’s vital to verify data across sources to create a comprehensive 360-degree view of specific businesses.
Four ways for banks to integrate emerging financial crimes technology.
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.