Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
Browsing: Data analysis
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
The Science of Lending Leads: Mining Alternative Data in a New Mortgage Marketing Universe
Banks can become less reliant on third-party lead aggregators and reduce their cost of acquisition by better using what they already know.
Integrated Risk Management for Real-Time Assessment of Operational Risks
Today’s fast-moving challenges for banks require modern data management, connectivity and analytics.
Four Marketing Trends to Prepare for in 2021
The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
Data Analytics Can Help Banks Gain Market Share While Minimizing Risk
It’s vital to verify data across sources to create a comprehensive 360-degree view of specific businesses.
AI and Machine Learning Can Repurpose Humans, Not Replace Them
Four ways for banks to integrate emerging financial crimes technology.
ABA Launches New Data and Analytics School
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.
Your Website: It’s Not the ‘Field of Dreams’
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
It’s Never Too Early for Marketing Planning
Link your marketing programs to actual business results. Partner with your finance team to measure the results. You’ll be amazed how the budget process will transform from a stressful exercise in justifying what you already have into a more fact-based process where you are demonstrating how much money you need to help the lines of business achieve their top priorities.