Browsing: Data analysis

Retail and Marketing

Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.

Retail and Marketing

Link your marketing programs to actual business results. Partner with your finance team to measure the results. You’ll be amazed how the budget process will transform from a stressful exercise in justifying what you already have into a more fact-based process where you are demonstrating how much money you need to help the lines of business achieve their top priorities.

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