ABA Launches New Data and Analytics School
In 2021, the American Bankers Association will launch a new Data and Analytics School. The first session will run virtually from Jan. 25 to Feb. 11.
Browsing: Data analysis
Your Website: It’s Not the ‘Field of Dreams’
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
It’s Never Too Early for Marketing Planning
Link your marketing programs to actual business results. Partner with your finance team to measure the results. You’ll be amazed how the budget process will transform from a stressful exercise in justifying what you already have into a more fact-based process where you are demonstrating how much money you need to help the lines of business achieve their top priorities.
ABA Data Bank: Bankers Look Deep Into Past for CECL Prep
More than three-quarters of financial institutions will gather data from five or more years back as they prepare to implement the Current Expected Credit Loss standard.
To Know Your Customers, Look at Their Deposits
By Tim VanTassel
Data Driven Creativity
A Marketing Money Podcast
The When and Why of Focus Groups
By Marilyn Kennedy Melia
Cutting through the Clutter
Video Interview with Shon Aguero
Unlocking the Value of Bank Data
Video Interview with Brian Ley