Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
Link your marketing programs to actual business results. Partner with your finance team to measure the results. You’ll be amazed how the budget process will transform from a stressful exercise in justifying what you already have into a more fact-based process where you are demonstrating how much money you need to help the lines of business achieve their top priorities.
More than three-quarters of financial institutions will gather data from five or more years back as they prepare to implement the Current Expected Credit Loss standard.
By Tim VanTassel
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By Marilyn Kennedy Melia
Video Interview with Shon Aguero
Video Interview with Brian Ley