Clicks Aren’t the Sole Measure of Campaign Success
Joan Clark
Browsing: Data analysis
The When and Why of Focus Groups
By Marilyn Kennedy Melia
Cutting through the Clutter
Video Interview with Shon Aguero
Unlocking the Value of Bank Data
Video Interview with Brian Ley
How to Build a Robust Data Strategy
By Meg Goodman
The Data Anonymization Solution
By Chandra Ambadipudi
A Marketer’s Guide to Branch Planning
By Mary Ellen Georgas-Tellefsen
Does Your Bank Tap Its Dark Data?
By Ernie Crawford
Keeping Pace with Bank Marketing
By Karen Kroll