The power of the value proposition
It assists sales teams in articulating a selling proposition in language that is relevant and compelling.
Tag: Customers
This bank loves in-person connections
Visits to local businesses by Bank Five Nine’s CEO are surprises, but clues are part of the plan.
Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Passwords, passcodes and pain points
Helping customers figure out the challenge of banking security.
How banks can appeal to the Zoomer generation
A new generation is emerging into the economy and financial universe.
Delivering professionalism and customer service through a screen
Effectively marketing use of interactive teller machines to a loyal customer base can be fun.
Three culture shifts for banks to get more from customer relationship management
Even the most advanced solution is useless if employees do not know how to use it effectively.
The checking account wake-up call
Understanding the changing reality of just what is a checking account anymore, and that different customers are trying to solve ...
Marketing Money Podcast: Lessons for the modern age
The value of understanding varied audiences in a changing marketing landscape.
Marketing as a strategic business partner
Marketing is evolving from primarily a communication and support function to directly contributing to revenue growth.
