Overcoming hurdles to credit card issuing for community banks
The path to credit card issuing is within reach for community banks with the right support and technology.
Tag: Customers
Survey: Inflation concerns ease among bank customers
The percentage of U.S. bank customers who are financially healthy has remained steady, but their overall concern regarding inflation has ...
Defying the trends: Where branch counts remain steady (or even increase)
While bankers may have turned more judicious in terms of overall branch-capital allocations, they wisely continue to maintain investment levels ...
The real-world application of video in financial marketing
Banks find new ways to incorporate video-based marketing strategies to drive business growth, brand differentiation and customer satisfaction.
The art and science of data-driven personalization
Understanding account-holders as individuals, rather than segments or averages.
Marketing Money Podcast: Navigating the value of loyalty programs
From hotel upgrades to cashback bonuses, dissecting the nuances of rewards systems.
Unlocking the potential of marketing automation
Email, analytics, social media, lead generation and customer personalization among leading uses.
The value of video to social media
‘It allows banks that aren’t big names with massive budgets to lean into what makes them different.’
The Points Guy says no thanks to the Credit Card Competition Act
‘Would you like to spend every single time you make a purchase begging to do it on the network that ...
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of ...
