Tag: Budgeting

Getting the media mix right is one of the most important tasks a bank marketer does since it can make ...

Banks that balance proven tactics with forward-looking strategies such as AI will be best positioned for sustainable growth.

SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY   As budget season approaches, leaders face a pivotal inflection point as technology and ...

How aligning marketing with executive and business-line goals can make a massive impact.

Digital dominates while outside agency support as a percentage of marketing budget has decreased.

A majority of banks below $100 billion in revenue are spending more on technology this year than in the past, ...

At the midpoint of the year, what's the M&A outlook like for community banks?

The value of sponsorships and how community involvement works best when it is aligned with business goals.

When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of ...

Seventy percent of survey respondents plan to budget before December. Despite that, however, nearly all shoppers expect to overspend on ...