Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.
Bank brands are under attack like never before. Competition is fierce and aggressive. While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own actions.
Consumers don’t know what sets mutual banks apart—but once they learn, they get more enthusiastic. Here’s how mutual bankers are selling mutuality.
Listen and learn how to budget for, and properly build, your messaging using a three-tiered approach.
When a young marketer arrives at a venerable community bank, he takes on the challenge of a brand that hadn’t changed since the 1960s.
ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture the information in a timely manner?
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
Washington Federal — a $16.4 billion regional institution based in Seattle — had a problem: many in the general public didn’t realize exactly what it did.