A Marketing Game Plan for COVID-19
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
Browsing: Branding
Why Simple Brand Messaging Still Wins
Simple brand messaging works. It will work for your bank; you just have to find your brand message and drive it home.
Three Pitfalls That Can Sabotage Bank Brands
Bank brands are under attack like never before. Competition is fierce and aggressive. While you strategize on fending off the marauding outsiders, be sure you’re not accidentally making your brand more vulnerable because of your own actions.
Making the Feeling Mutual
Consumers don’t know what sets mutual banks apart—but once they learn, they get more enthusiastic. Here’s how mutual bankers are selling mutuality.
The Three-Tiered Approach to McMessaging
Listen and learn how to budget for, and properly build, your messaging using a three-tiered approach.
Moving a Brand Forward 50 Years in 7 Months
When a young marketer arrives at a venerable community bank, he takes on the challenge of a brand that hadn’t changed since the 1960s.
Rebranding Your Bank: A Series
ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.
Measuring the Success of a Rebrand
Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture the information in a timely manner?
Rebrand Implementation: What the Details Demand
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
What Can Bank Marketers Learn from High Fashion?
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.