Tag: Branding

ABA Bank Marketing presents an exclusive five-part series on the when, why, what and how of rebranding a bank.

Measurement and metrics are essential to successful rebranding. But how? What should we be measuring and how do we capture ...

While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some ...

Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to ...

Washington Federal -- a $16.4 billion regional institution based in Seattle -- had a problem: many in the general public ...

The risks are real, but trepidation about digital compliance and etiquette shouldn’t keep banks on the sidelines. Social media can ...

A look at naming considerations and other key elements that banks have employed to forge a strategy for rebranding.

Just as the aim of rebranding is to express a bank’s unique positioning, each bank will have its own approach ...

By choosing to focus on your bank’s identity, you set yourself apart and become more visible and credible within the ...

"There are so many ways we can bring banking to people," says Ryan James, president and CEO of Surety Bank ...