How machine learning can unlock digital marketing success for banks
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools ...
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools ...
Finding ways to engage customers means avoiding messaging that is not only too broad but too targeted.
If you want your website to act as your bank’s digital branch, then it’s important to provide a full experience ...
Four themes will be at the forefront: Growth, loans, digital and measurement.
The platform’s strength is its targeting capabilities, as well as offering multiple types of ads.
Mortgage loan officers can leverage social media marketing to build better customer relationships.
The award-winning #BanksNeverAskThat anti-phishing consumer education campaign is back with refreshed content for 2021.
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices ...
The most effective strategies for banks will have digital and brick-and-mortar channels working together to provide the greatest possible convenience ...
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
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