The award-winning #BanksNeverAskThat anti-phishing consumer education campaign is back with refreshed content for 2021.
Compliance professionals reviewing marketing materials should ask some important questions to avoid “dark patterns” that nudge consumers to make choices they may not intend.
The most effective strategies for banks will have digital and brick-and-mortar channels working together to provide the greatest possible convenience and flexibility.
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
With the Paycheck Protection Program set to close at the end of March, the American Bankers Association today launched a multi-state radio advertising campaign encouraging eligible small businesses still struggling financially from the pandemic to reach out to banks in their area for a Paycheck Protection Program loan.
The imperative of developing digital banking products and marketing will increase as will more effectively executing automation and building important communities through social media.
Compliance teams want powerful, compelling and even award-winning advertising because when you have that, everyone benefits.
Following consistent best practices leads to better campaigns when choosing imagery to associate with products and services.
Now is the time to fully embrace and engage not just the online account opening process but smart digital marketing to support it.