But how will that role be defined during this strange time?
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Act like a brand and not a bank in finding your brand message. Take advantage of the channels available to your content. Take some compliance-approved risks to set yourself apart from that homogeneous First Community State Trust Bank on the nearest street corner.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.
On the latest Marketing Money Podcast, John Oxford hands the mike over to the team at Rain Local to talk about digital advertising, building smart customer databases and geo-conquesting.