Brand Slam Award: First United campaign inspires 300,000 acts of kindness
‘Simplicity was the key. United Acts of Kindness is a big concept and can also seem like a big commitment.’
Retail and Marketing
Marketing and compliance: Creating a plan to ensure consistency
New approaches, systems and processes ensure balance between compliance risk management and marketing performance.
Marketing Money Podcast: Bank names that are assets, not liabilities
Evaluating an important decision from a risk perspective.
Marketing and finance: bridging the gap
Establishing common definitions and employing visualizations to communicate data can help departments gain a better understanding of the metrics that...
Bank lobby digital signage that does double duty
Digital signage is a tool the entire bank can use, for not only customer information but employee-specific messaging too.
The value to loan officers of social selling
A solid thought leadership strategy through social selling helps banks solidify their brands and establish lending officers as industry experts.
Filling the financial knowledge gap
From in-school branches to new partnerships, how community banks are rewriting the script on financial education in schools.
For bank marketers, digital media increasingly leads budget priorities
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Marketing Money Podcast: The promise of persona marketing
Using personas offers the promise of finding that target client and approaching customers to meet their individual challenges.
