Covering topics as varied as fantasy sports, jingles and celebrity endorsements, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore how marketers can navigate fragmented audiences, ethical concerns and the need for creativity in today’s competitive landscape.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
ABA voiced support for FCC rules requiring all voice service providers in the call pathway to block calls that are highly likely to be illegal based on a “reasonable do-not-originate” list.
A recent poll of U.K. residents found that most were likely to withdraw their money from a bank after being exposed to fake news and social media posts created using artificial intelligence.
Success in AI isn't just about the technology. Success lies in integrating a bank’s culture, AI capabilities and business performance.
How banks are identifying and attracting the next generation of bankers.
A recent article in the New York Times called "Love and Money: Why Sharing Accounts Is Good for Your Relationship" explores scholarly evidence for the benefits of couples' combining their bank accounts.
Nearly nine in 10 people say customer experience is just as important as a bank’s products and services, according to a recent survey. Asked why they left their primary bank, concerns over security was the top reason cited.
