Join Josh and John as they examine the role of chief marketing officers in today’s financial sector. The discussion centers around the transition from creative-focused CMOs to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
More than one in four bank customers have experienced fraudulent activity on their accounts in the past 12 months, according to a new survey on U.S. financial protection satisfaction.
“I drive what I do at the bank by focusing on creating great leaders."
Small-business owners have grown more confident about their bank’s ability to help them meet their future needs, according to J.D. Power’s 2024 Small Business Banking Satisfaction Survey.
How to be viewed as indispensable strategists driving measurable results and shaping the future of the financial brand.
SPONSORED CONTENT PRESENTED BY Q2 SOFTWARE By Jaime Domiguez Principal Product Marketer, Q2 The message is clear: Consumers want personalized banking. Research supporting the personalization imperative is prevalent. A survey conducted by The Harris Poll and commissioned by...
Banks that prioritize education, coupled with compelling savings vehicles, will meaningfully empower customers on their personal finance journeys.
