ABA launches #BanksNeverAskThat campaign for 2023

The American Bankers Association and banks across the country today launched the fourth annual #BanksNeverAskThat consumer protection campaign. With more than 2,000 participating banks, the anti-phishing campaign has helped educate millions of bank customers and consumers on how to spot common scams from bad actors posing as their bank.

This year’s campaign—launching in recognition of National Cybersecurity Awareness Month in October—includes an updated BanksNeverAskThat.com, a new interactive quiz for consumers, and a Spanish language website and content available at BancosNuncaPidenEso.com. ABA and participating banks will share videos, eye-catching graphics and consumer tips on social media, bank websites, ATM screens and bank branches nationwide to help educate consumers.

“America’s banks have already reached millions of Americans with the #BanksNeverAskThat message, and this year will be our biggest yet,” ABA President and CEO Rob Nichols said. “We’ve got a host of compelling new educational content including resources for Spanish-speaking bank customers, so we can help even more consumers beat scammers at their own game.”